Our positioning for Texas Health is simple: we’re making health care human again. The ads reflect their humanity. Connecting with people on an emotional level. Mostly through humor. It took some convincing to get Texas Health to embrace being humorous. But they did and went all in. Now, they own it in the North Texas health care market.

That was pre-pandemic. Our two latest ads still connect with people on an emotional level, albeit different emotions. We’re looking forward to moving beyond the pandemic and being funny again.