Often, the greatest compliment paid in advertising is someone saying, “Damn, I wish I’d thought of that.” Those are my exact sentiments about “Life Comes at You Fast” for Nationwide Insurance. What a simple, yet brilliant way to tap into the angst, anxiety and human truth that drive the need for insurance. So, to Wade Alger and Jay Russell and your original LCAYF team—damn you.

While I did not originate the campaign idea, I did concept, write and creative direct on it. Proving that it’s also an infinitely extendable idea. Double damn you. And thanks.